In this episode of My Podcast Host, Katherine LeBlanc sits down with Mitch Cohen, a seasoned multi-unit, multi-brand operator with more than 37 years of experience in franchising. Mitch has built and scaled portfolios across food and service-based concepts, including Jersey Mike’s Subs and Sola Salon Studios, after getting his start with brands like Dunkin’, Baskin-Robbins, and Nathan’s Famous.

In this conversation, Mitch shares practical, hard-earned insights on:

How multi-unit operators evaluate new franchise opportunities
The difference between culture and values — and why values scale better
How to align leaders when you can’t be everywhere at once
Why simplifying communication is critical for franchise adoption
What franchisees should focus on in the next 90 days to level up

Mitch also talks about his work as a partner at Performax Franchisee Advisors, where he helps franchisors and franchisees strengthen operations, training, and leadership using real-world, in-the-field experience.

This episode is a great example of how internal podcasting can bring best practices to life and help important messages actually land inside franchise systems.

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