Franchise Leader Spotlight
Insights from the leaders behind franchise growth.
From scaling operations to strengthening franchisee relationships, each episode highlights the strategies and mindset driving performance across multi-unit brands.
Season 1 Episode 1
How Mitch Cohen Defines a Great Multi-Unit, Multi-Brand Operator
Season 1 opens with a conversation with Mitch Cohen, a multi-unit, multi-brand franchise operator and industry leader who believes giving back is just as important as building systems.
From supporting franchise associations to helping brands deliver what franchisees need most through Performax Franchise Advisors, Mitch sets the tone for this series with insight, experience, and perspective.
Season 1 is underway - stay tuned for more.
All Episodes
How Alex and Myriam Guerrero Built Trust, Culture, and a Tint World Empire in El Paso | Tint World Franchisees
Alex and Myriam Guerrero didn't plan on becoming franchise owners — Alex stumbled into it at a USO transition event when a franchise broker showed up and offered a presentation. Four years later, they're running a Tint World location in El Paso, scaling to three stores, and building the kind of franchisee-franchisor trust that most brands spend years trying to manufacture. This conversation gets into what it really takes to build a business with your spouse, what the franchising industry is still getting wrong with veterans, and why legacy franchisees don't need another broadcast — they need a direct conversation.
In this episode:
What Alex learned about veterans and the franchising knowledge gap — and what he's doing about it
How he and Myriam built a grow-from-within culture they can protect as they scale
Why their relationship with their franchisor works — and what it would take to replicate that across a network
Guest: Alex and Myriam Guerrero, Franchisees, Tint World Host: Katherine LeBlanc, Fractional CMO | Apollo CMO
