Franchise Leader Spotlight
Insights from the leaders behind franchise growth.
From scaling operations to strengthening franchisee relationships, each episode highlights the strategies and mindset driving performance across multi-unit brands.
Season 1 Episode 1
How Mitch Cohen Defines a Great Multi-Unit, Multi-Brand Operator
Season 1 opens with a conversation with Mitch Cohen, a multi-unit, multi-brand franchise operator and industry leader who believes giving back is just as important as building systems.
From supporting franchise associations to helping brands deliver what franchisees need most through Performax Franchise Advisors, Mitch sets the tone for this series with insight, experience, and perspective.
Season 1 is underway - stay tuned for more.
All Episodes
How Alex Pericchi Is Cutting the Noise & Driving Franchise Adoption | PuroClean | VP of Marketing
PuroClean VP of Marketing Alex Pericchi on simplifying franchise marketing to drive real adoption — less noise, more execution.
After 12 years at PuroClean, Alex Pericchi has a clear read on why franchisee adoption breaks down — and it's not the franchisees. It's the volume of directions, campaigns, and tools being handed to people who are also running a business. In this episode, he breaks down the simplification strategy PuroClean is running this year, the 80/20 approach to franchisee marketing, and why clarity is the most underrated word in franchising.
In this episode:
Why doing less — and doing it better — is PuroClean's core marketing strategy this year
How to build a franchisee feedback loop that actually surfaces the right problems
Why Alex asks franchisees about their exit plan on day one of graduation
Guest: Alex Pericchi, VP of Marketing, PuroClean Host: Katherine LeBlanc, Fractional CMO | Apollo CMO
Brought to you by: Rocketbarn - a Franchisee-first digital marketing agency bringing your franchisees the support, guidance and growth they've been asking for, through trusted partnership and the highest quality of customer service.
