Franchise Leader Spotlight
Insights from the leaders behind franchise growth.
From scaling operations to strengthening franchisee relationships, each episode highlights the strategies and mindset driving performance across multi-unit brands.
Season 1 Episode 1
How Mitch Cohen Defines a Great Multi-Unit, Multi-Brand Operator
Season 1 opens with a conversation with Mitch Cohen, a multi-unit, multi-brand franchise operator and industry leader who believes giving back is just as important as building systems.
From supporting franchise associations to helping brands deliver what franchisees need most through Performax Franchise Advisors, Mitch sets the tone for this series with insight, experience, and perspective.
Season 1 is underway - stay tuned for more.
All Episodes
How Chris Walls Drives Behavior Change
Leads are up at Go Mini's. Revenue didn't keep pace. Chris Walls, President & CEO, knows exactly why — and he's not blaming the marketing.
In this episode of the Franchise Leader Spotlight, Chris sits down with host Katherine LeBlanc to talk about the conversion-first mindset Go Mini's is building across its franchise network in 2026. From closing rate as a core KPI to franchisee adoption of new tools, from a B2B pivot into restoration companies to the slow, deliberate work of building trust with franchisees — this is a candid look at what it actually takes to lead a franchise brand through rapid change.
Chris also reflects on his journey from trial lawyer to franchise CEO, what he learned about leadership the hard way, and why AI is both the most exciting and most anxiety-inducing thing heading toward franchising right now.
If you're a franchise brand leader thinking about how to get more out of what you already have — this one's for you.
